cropped-Horizontal-logo-1.png
B2B SaaS Growth

Scale your B2B SaaS marketing with a tech-savvy Fractional CMO

Hi, I'm Michelle Wols, a Fractional CMO who bridges the gap between technical expertise and marketing strategy in the B2B SaaS world. After 8+ years of working with sales-led organizations, I've discovered that the most powerful marketing doesn't come from big budgets—it comes from deep understanding of your product, your sales process, and your technical buyers.

Why partner with a fractional CMO?

A-fractional-CMO-working

B2B SaaS moves fast, so you need marketing leadership that understands both technology and revenue generation.

As your Fractional CMO, I bring deep expertise in technical product marketing and sales enablement, helping you accelerate growth while optimizing your marketing investment.

A full-time CMO might be a hefty investment - especially giving they generally aren't the ones to have 'their feet in the dirt'. 

I can support with bringing together the right people to create content, while running campaigns and working on your product positioning and long-term plans. 

Services

    Having worked extensively with sales-led organizations, I understand the crucial interplay between marketing and sales teams. 

    While I'm not an engineer, I love understanding technical solutions - at least just enough to provide the buyer with the right information. 

    Marketing-sales-product alignment

    Align product, marketing and sales activities to drive growth. 

    Product positioning 

    Work with the product team to define the right product positioning. 

    Account based marketing 

    Focus on specific accounts that are fit-for-product to support sales - including running marketing campaigns.