About SaaS Growth
About this SaaS Growth experiment
Two years ago I bought the domain SaaS Growth, with the idea to work on SaaS Growth. Later I found it cheasy, and bought my own domain name: Michelle Wols.
When I read a LinkedIn post about calendly-alternative.org, and how well they ranked on Google, I thought: I can do that too. I'll try to rank #1. Let's see how difficult it is, and how dead SEO is.
Obviously, this doesn't entirely mean that I can do SaaS Growth. I don't have a product-led growth motion. But I do like to test guerilla ideas - like buying a specific domain name to drive initial traffic.
So what do I actually do? I'm a marketer. My focus is mostly on positioning and how that works through in messaging, but smaller companies don't have the luxury to have strategists and do-ers. That's why I also work on content and (LinkedIn) campaigns. SEO isn't really my thing, but I did like to test this idea.
Marketing to grow SaaS
Positioning
Understand the competitive landscape, and how your clients perceive your product.
Messaging
Explain what your product or service does, and why prospects should buy from you. Communicate well through your website, sales deck and other communication.
Content creation
Write articles and create videos that resonate with your target audience.
LinkedIn campaigns
Target your target audience on the most used B2B channel: LinkedIn.
Dominate the conversation on Reddit and generate your first traffic.
Your owned channels
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